Connect with communities ready to spend this festive season – we make it land, you make the sales.
In the rush of Christmas, attention is the rarest gift of all. Our centres are where Santa photos become family traditions, where gift wrapping supports community causes and where your brand becomes part of the neighbourhood story. This is about more than mass reach; it is about meaningful connection in the moments that matter most.
Activations and packages are available across 12 centres throughout Queensland, New South Wales, Victoria and the ACT – from major destinations such as Eastland and Castle Towers to local hubs like Bathurst City and Pittwater Place – making your message unskippable in high-intent moments.
PROVEN FESTIVE MOMENTUM
25m+ festive foot traffic, 55k+ Santa photo sessions, 4m+ e-newsletters sent
Last festive season delivered record results across our centres, and this year's forecast is even stronger. From Black Friday through Valentine's Day, capture shoppers at every milestone when spirits are high and purchase intent peaks. Build sustained momentum for your brand across four peak months, not just a December spike.
FLEXIBLE TO FIT YOUR GOALS
Mix and match activations from $10k starter packages to bespoke centre takeovers
Whether you are testing local waters or going all-in, we can build the right package. Activate through Santa photo branding, product sampling opportunities, Spend-to-Win campaigns, Play-to-Win mobile games, charity gift-wrapping stations, our new digital screen network, static banners, or any combination. Every campaign is tailored to your budget, your brand, and the specific communities you want to reach.
FULL SERVICE, ZERO HASSLE
End-to-end delivery support so you an concentrate on conversions
We can handle everything: site recommendations, campaign timing, creative design, production, installation and performance reporting. No juggling vendors or drowning in logistics – just high-performance media without the heavy lift, powered by local teams and backed by national reach.
ACTIVATIONS THAT DELIVER
Build your perfect campaign by mixing and matching these proven formats to reach shoppers during dwell time, decision moments and family experiences.
Santa photography experiences
55,000+ families booked last year. Put your brand at the heart of a cherished tradition that gets shared across social media all season long. Average visit: 15+ minutes of quality engagement.
Spend-to-Win rewards
Turn big spenders into brand advocates. Capture customer data while rewarding purchase milestones, making your brand the hero of their festive shopping journey.
Play-to-Win gamification
Over 7000 customers engaged with our mobile game last year, averaging nearly two minutes of brand interaction. Turn lead generation into entertainment while building your database.
Gift wrapping stations
Build genuine goodwill by supporting local charity volunteers. Customers remember brands that give back to their community, especially at Christmas.
Digital and static displays
Our new digital screens plus traditional formats put your message throughout the customer journey from carpark to checkout. Multiple touchpoints, maximum visibility.
Custom pop-ups and sampling
From product trials to immersive experiences, we have the perfect location and format for your brand. All logistics handled by our expert team.
Supporting channels: Centre eDMs and social media
Reach our engaged database of local shoppers through targeted eDMs (4m+ sent last festive season) and connect via our centres' active Facebook and Instagram communities.
READY TO MAKE IT LOCAL?
Limited slots remaining for key trading periods.