Launched in February 2025 within an ambitious six-week timeline, a popup showroom occupied prime centre court positioning for maximum visibility, embodying Tesla's distinctive aesthetic and brand values. A dedicated test drive facility was established in the centre carpark to complement the showroom, allowing potential customers to experience Tesla's performance firsthand. The results were impressive: within just 10 days, 124 test drives were delivered, 345 qualified sales opportunities captured and 31 vehicle orders secured—three coming in the first week alone.

Customer feedback confirmed the campaign’s effectiveness, with several visitors expressing enthusiasm for Tesla establishing a permanent retail presence similar to other automotive brands in the centre. By partnering with Brand iQ, Tesla not only achieved immediate sales results but also significantly boosted brand awareness and customer engagement in the affluent Hills Shire catchment, establishing a solid blueprint for future roadshow destinations.