Our four-week campaign for leading athleisurewear retailer JD Sports ahead of its store opening at Westpoint in western Sydney in July 2020 secured solid outcomes despite the unusual operating environment stemming from Covid-19.

As part of an in-centre media takeover, JD Sports creative featured across a range of digital screen formats as well as atrium banners and more than 15 carpark boom gates.

The exposure helped the retail team to achieve their opening-day sales target by 11am and propelled the store to top spot in the chain’s regional ranking after just two weeks of trade.