Our deep understanding of shopping centre demographics enabled precise machine placement in high-visibility locations, effectively targeting Card Bot's core customer base of teen and young adult collectors while bridging the gap between online convenience and physical retail excitement.

Success metrics included a high repeat visitation rate, families making dedicated trips specifically for Card Bot products, and queues forming when new stock arrived each week. By combining premium trading card ranges with strategic locations, simple vending installations gained a reputation as genuine retail destinations.

With Card Bot planning further expansion across QIC's portfolio, this collaboration demonstrates Brand iQ's ability to enhance and scale existing retail concepts for digital-first retailers, creating a more strategic and optimised physical presence without the overhead of traditional store formats.