A growing number of dealerships and automotive brands are discovering the benefits of pop-up space in our shopping centres, a move which allows them to take advantage of guaranteed footfall and to engage with customers in a setting that is relaxed, familiar and convenient.

Car pop-ups are beneficial on a number of levels: exposing potential customers to automotive brands they may not have otherwise considered; rapidly building awareness of new models or special offers; and inspiring direct sales. The casual and accessible nature of the setting enables customers to see and touch the cars without going out of their way, and to discover and engage with the brand in a way that is meaningful.

A recent Subaru pop-up hosted at Pacific Werribee resulted in more than 30 sales per month, for example, while the Frizelle Sunshine Automotive pop-up at Robina Town Centre succeeded in growing brand awareness.