Born from a vision to translate the American sports bar culture for an Australian audience, Melbourne-based Signature Hospitality Group has rapidly grown to include more than 50 venues across Australia and New Zealand, creating a new model for magnetic meeting places where men, women and families feel equally at home. Led by The Sporting Globe and TGI Fridays, Signature’s stable of popular food and drink venues has strongly resonated with communities of all ages at QIC town centres across Australia.

Here, Signature co-founder and CEO James Sinclair offers an insight into the group’s growth mindset and the cumulative impact of fostering knowledge sharing between company heads, franchisees and service staff. He also shares how Signature venues are leveraging tech tools to drive loyalty and positively evolve customer service for a more meaningful and personal guest experience.