Boost Juice joined as the official partner of the film, activating the campaign across its stores with limited-edition Gabby's Dollhouse-themed cups, exclusive promotional offers, and eye-catching visual merchandising. Delivered during the September school holiday period, the campaign extended beyond static retail displays to include product sampling and roaming brand ambassadors who engaged families across centres including Robina Town Centre, Hyperdome, Pacific Werribee, Watergardens, Grand Central and Castle Towers.

The themed cups became an instant hit, with Boost Juice stores across the country selling out within the first three weeks of launch. Families encountered the campaign through multiple touchpoints: tasting experiences, more than 450,000 plays across digital screens showcasing Boost Juice's partnership, as well as targeted social media content and dedicated features across QIC centre websites. A Fiji holiday competition and movie ticket giveaways also drove sustained engagement and centre visitation.

The exceptional demand for themed cups proved the campaign's effectiveness in creating meaningful brand connections. By showcasing over 30 participating retailers across food, toy, apparel and cinema categories, Brand iQ delivered a cohesive initiative that strengthened both the film's launch and Boost Juice's family-focused positioning during a critical trading period.