Seeing an opportunity to reposition these experiences for Australian shoppers, Brand iQ developed a placement strategy focused on high-footfall areas aligned with the target demographic for each branded machine. This approach was supported by standards for maintenance and inventory management, ensuring each touchpoint consistently delivered an experience that honoured these beloved global brands.

The approach delivered positive results for both parties, with the machines now attracting regular foot traffic in QIC centres and customers specifically seeking them out rather than simply stumbling upon them while shopping for other items.

Through meticulous location analysis and operational excellence, Brand iQ has enabled Novelty Vending Global to demonstrate that thoughtfully curated vending installations can elevate passive retail encounters into meaningful engagement opportunities.