Start the year strong with seasonal campaigns that capture shoppers when they are ready to spend.
January through March delivers a concentrated calendar of high-value trading occasions across our centres in Queensland, Victoria, New South Wales and the ACT. Each period brings distinct shopper behaviours, from post-Christmas bargain hunters lingering longer through Valentine's premium spending to Easter's family-focused buzz.
Brand iQ has developed campaign packages tailored to these seasonal rhythms, combining physical activations with digital reach and social amplification. Our brand activation experts can help you identify which occasions best align with your business objectives and coordinate everything from concept through to execution across the QIC portfolio.
Jan: Summer Sales
The post-Christmas period is prime time for fashion retailers, homewares and any business banking on gift card redemptions. Shoppers linger longer, return unwanted gifts and often make add-on purchases whilst they're at it. Brand iQ has previously combined strategic sampling, roaming activations and well-timed screen messaging to great effect during this high-consideration period. Our team knows which centres see the strongest post-holiday traffic for your category and can help you capitalise on it.
Jan-Mid Feb: New Year Momentum
New year energy drives consistent foot traffic across our centres as shoppers act on their resolutions. Wellness brands, gym membership drives, activewear, homewares, tech and nutrition consistently deliver results during this period. If your product or service speaks to fresh starts, it's your moment. Work with Brand iQ to take the pressure off and start the year laser-focused on sales while we handle the in-centre activations, digital screens and eDM integration.
Late Jan: Back-to-School Rush
School prep brings families to our centres with purpose and spending power. Our nationwide program of kids' activations consistently connects brands with parents making crucial back-to-school decisions. Apparel retailers, tech brands, tutoring services and children's entertainment consistently perform well around this time. Our team manages the activation logistics (workshops, sampling, digital), leaving you free to engage with families ready to spend.
Mid Feb: Romance Season
Valentine's trading extends far beyond flowers and chocolates. Beauty retailers, fashion labels, jewellers, restaurants and gourmet food purveyors have all seen success with Brand iQ. Our multi-touchpoint campaigns work particularly well during the lead-up week, capturing both early planners and last-minute shoppers. Our team designs experiences that make your brand part of the celebration, not just the purchase.
Mid Feb: Lunar New Year
Lunar New Year 2026 marks the Year of the Horse, drawing culturally engaged communities for celebratory shopping. In-centre activations balance authenticity with commercial objectives, building out databases while creating meaningful connections for F&B retailers, homeware stores, gift suppliers and wellness providers. Our brand activation experts can guide you towards respectful, effective campaigns during this prosperity-focused period.
Late March: Easter Anticipation
Easter prep transforms our centres into family destinations with extended dwell times and premium spend. Recurring chocolatier partnerships demonstrate how strategic timing drives results, and Brand iQ has also delivered strong campaigns for toy retailers, entertainment venues, dining experiences and craft suppliers in recent years. Our end-to-end packages create immersive brand experiences including elements such as kids' workshops and eye-level decals that capture families at their most engaged, making your brand part of the memory.
What we offer
Pop-up retail & brand activations
High-traffic positioning in our busiest thoroughfares, turning foot traffic into engagement.
In-centre media
Surround-sound visibility across formats: static decals where shoppers linger, digital screens that adapt your message in real-time, and roadside billboards that prime arrivals.
Digital amplification
Extended reach through centre websites, targeted eDMs to our engaged shopper database and social media content that extends your campaign beyond the physical visit.
Sampling & roaming activations
Direct product experience through strategic sampling stations and roaming brand ambassadors who meet shoppers where they are.
Bespoke multichannel campaigns
Fully integrated partnerships across multiple QIC centres and channels, coordinated by our brand activation experts to maximise impact and simplify execution.
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