Converse with new customers through pop-up retail and other temporary brand activations.
Through our suite of pop-up retail spaces and flexible leasing opportunities, we enable brands of all sizes and from all categories to connect with the communities that enliven our destinations.
Looking to make your first foray into physical retail or trial a new store concept? Generate buzz around a new product or explore new markets? Our Brand iQ team is here to help streamline your route to success and engage your target customers. With a variety of site sizes and layouts, and short-term rental agreements starting from a single day, we can co-create a unique pop-up to fit your strategic ambitions.
Browse our most popular pop-up solutions below.
Pop-Up Retail
Positioned in the busy thoroughfares of our retail destinations, common mall sites can be set up and styled within 24 hours. If you do not have furniture and fixtures of your own, you may loan from our collection of readymade display units.
From competition stands and interactive art installations to portable retail carts and miniature cafes, a common mall pop-up is ideal for achieving cut-through for new products or services. For minimal commitment, you can expand your reach among consumers who are primed to purchase.
Centre court activation
Command attention at the highly visible heart of our retail destinations with a temporary showroom or event-specific takeover of the space where shoppers naturally converge.
From walk-thru experiences geared towards social media shareability to pop-up sales centres, a centre court activation is ideal for building hype and generating urgency around your offering. You can rent this space in one of our properties for a single day or longer.
Short-term kiosk
Secure real-world credibility within a precinct that complements your brand and connects you with qualified purchasers.
From seasonal giftware stalls and snack venues to small-format fashion stores and walk-up beauty salons, a kiosk is ideal for brands looking for maximium exposure without the overheads of a permanent space. Sites offer 360-degree visability and range from turnkey to fully customisable, allowing you to grow your business quickly and effectively.
Pop-up shop
Boost the value of your brand, reward existing customers and generate media interest by taking over a full-scale storefront for as little as three months.
From startup fashion outlets and beauty product hubs to seasonal homewares stores and small-format car showrooms, an in-line tenancy can serve as the ideal springboard into untapped markets and integrate your brand into the everyday lives of local shoppers. Sites include some of the most sought-after locations within our retail destinations and range from turnkey to fully customisable. Our in-house design and merchandising experts will be on hand to help you make the most of your space from start to finish.
Self-service machines
Position your self-service machine in a highly visible location within one of our retail destinations.
We offer a variety of well-trafficked sites suited to smart lockers, children's rides, vending machines and other self-service technologies.
Launch a pop-up in five easy steps:
1
Select your site
A dedicated Pop Up Leasing Executive helps you identify the optimum location to fulfil your storytelling and sales goals. With a range of spaces available across our portfolio, proven retail environments and our comprehensive audience analytics at your fingertips, you can be confident of capturing the attention of the right people in the right place at the right time.
2
Design your store
We can advise you on the best store format to foster the customer interactions you are seeking. Our team can manage the full life-cycle of your pop-up including design and fit-out, or simply oversee the work of your appointed designer and shop-fitter. We can connect you with pop up furniture provider to kit out your shop in record time and for minimal outlay.
3
Receive expert retail advice and support
Harness the full gamut of our branding, retail and business management expertise to drive the success of your pop-up. We are here to help and are happy to share our expertise and knowledge to ensure your long term success.
4
Spread the word
Communicate your grand opening via our multitude of in-centre and online assets ranging from large-format screens, floor decals, lift wraps and directory advertising to website banners, custom e-newsletter content, and social media promotions. For more advertising opportunities, take a look at our Advertising and Media section.
5
Learn and grow
Your dedicated Pop Up Leasing Executive remains on hand after your opening to advise on seasonal activations and efficiency measures that can maximise the ROI of your pop-up. Should you wish to upgrade to a more permanent retail setting, we will guide you through the best leasing options for your business and put the systems in place for you to scale up seamlessly.
FAQs
Browse frequently asked questions about the key ingredients and benefits of a successful pop-up.
Visual merchandising tips
Eight top tips for maximising your product displays to direct shopper attention and inspire confidence in your brand.
Drive brand awareness through bespoke digital and in-centre campaigns.
STEP 1 OF 4
How long are you looking to lease for?
STEP 1 OF 2
Which type of advertising do you have in mind?